This is a vintage original matte framed Ivory Soap ad from a magazine dated april 1913. This ad features circus workers cleaning the guilded figures and scroll work on their wagons with Ivory Soap. Today that same soap is a bath soap.
Here is a recipe for cleaning gold frames. Shave half a bar of Ivory soap into a pint of water and boil for 5 minutes. When cool, apply the jelly with a soft brush or sponge. Then, with a soft sponge or brush apply cold clear water and let it dry in a warm place. We haven't tried this but it is worth passing on.
This piece will fit into 14 x 18 frame and comes protected in a plastic bag.