This is a Hallmark Bunnies by the Bay Buddy Hollyday plush bear.
This brown bear is wearing a red cap, with ear flaps and a green brim that reads "Buddy Hollyday", and a red and green scarf with embroidered holly sprigs.
Buddy is sitting and measures 9" tall, 7.5" wide, and 9" from front to back.
He is in good preowned condition with the hang tag.